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Local Business


Tire Town at the Inlet

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A Homegrown, Ridiculously Good Restaurant Group by Melissa LaScaleia Having grown up here, Jack Divine has always called Myrtle Beach home, and started the Divine Dining Group of restaurants in Myrtle Beach in the early 80s.  His first restaurant was the classic River City Cafe.  He followed it up with Ultimate California Pizza in the …

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Food Artfully Prepared in a Casual Environment by Melissa LaScaleia The Water Tree Cafe, run by Pennsylvania native Chef Gabi Mazzochetti, has been open since March 1 of this year in the Market Common. “I wanted to go to college for art,” Gabi says of her background, “and my parents directed me into the land …

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Computer Viruses Get the Boot With This Myrtle Beach Based Company by Melissa LaScaleia PC Pitstop is an American owned, engineered, produced, and operated antivirus software company with headquarters in Myrtle Beach, South Carolina.  Many people might recognize the founder and CEO, Rob Cheng, as the guy from TV and be surprised to know that …

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Putting Customers’ Needs First In Myrtle Beach by Melissa LaScaleia The Gasque Insurance Agency is a second generation Allstate Insurance agency located in Surfside Beach.  Allstate Insurance agencies are individually owned, and operate as independent contractors—each one is unique in terms of the service they provide. Empie Gasque opened the business in 1983, and led …

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Sweet and Savory Delights For the Market Common by Melissa LaScaleia The sweet and savory pickings at Crepe Creation Cafe in the Market Common just got sweeter and bigger.  Larry Cauble, owner and chef, has recently implemented the final stage in his business model for his cafe. “We’re taking down the wall of the space …

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Opens in the Market Common June 14 by Melissa LaScaleia In 2014, Mike Siniscalchi left the world of finance and NYC, and relocated to Myrtle Beach with his family. “I wanted to start a business, and in thinking of ideas, I had great memories from my times in New York and Chicago at upscale bowling …

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Redefining Clean for Horry County by Melissa LaScaleia When most people compile a task list of things to clean around their home, the garbage bin usually factors pretty low on both the priority, desirability, and ease of accomplishment list.  Dirty bins are a problem—they attract pests, roaches, rodents, flies, bees, E. Coli and other bacteria.  …

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Open Carriage Rides Return to the Market Common This Month by Melissa LaScaleia Joey Mincey started his business, Mincey Carriages and Tours, fifteen years ago as an enjoyable side hobby business to generate extra income.  His regular day job is in the tree service industry; he owns and operates Mincey Tree Service, which specializes in commercial …

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Be Wise With Money and Live Generously by Melissa LaScaleia Thrivent Financial is a nation-wide, full-service, financial planning company.  Their story began in the late 1800s, when a flour mill explosion tragically ended the lives of several of the mill’s employees.  At that time, there were no employee benefits like worker’s compensation, so a close …

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A Glimpse at The Beef You Can Find There by Melissa LaScaleia It’s May once more.  As we welcome the return of spring, we also welcome back the Deville Street farmers market (recently expanded to include a portion of Howard Avenue), as well as the farmers and artisans who, with their skills and dedication to …

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