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Local Business


Specializing in Senior Markets by Melissa LaScaleia “In my thirties I had an opportunity to go into the insurance industry, around the same time my parents were turning sixty-five and going on Medicare,” says David Parker in an interview with the Insider.”  I realized then the complexity of Medicare, and how important it was to …

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With 30 Years Plus of Experience Serving Myrtle Beach by Melissa LaScaleia Matt Lillich, the owner and operator of Coastal Tinting, is originally from Michigan.  He attended college at UNC Wilmington, where he got started working with window film. “I graduated in 1993 on a Saturday, ”Matt tells the Insider in an interview.  “And on …

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We Can Fix What Others Can’t by Melissa LaScaleia Vic Cotoia got started in the plumbing industry twenty years ago when he was living in New York. “I was working in retail management,” he tells the Insider in an interview, “and decided to pick up a trade because I wasn’t happy.  We had no plumbers …

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Catching Up with Chef Joe Bonaparte by Melissa LaScaleia This month, the Insider took a look at what is cooking and in the works for Chef Joe Bonaparte, executive director of the International Culinary Institute of Myrtle Beach in the Market Common, and a trailblazer in the arenas of sustainability and food production from farm …

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Doing Things Right, The First Time by Melissa LaScaleia Since its beginnings in 1997, Conway Builders of Myrtle Beach has taken pride in offering quality workmanship.  The family owned and operated company specializes in interior house restoration and remodeling.  They handle everything from framing, drywall and cabinet installation, painting, flooring, trim, and plumbing. Michael Sokolik, …

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A Family Owned Business With Good Old Fashioned Values by Melissa LaScaleia Custom Outdoor Furniture is a family owned business in Garden City; and next year they’ll be celebrating their 40th anniversary in business. In an interview with the Insider, the second-generation co-owner, Gregg Holshouser, shares the story of how they got started. “My dad …

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Keeping Myrtle Beach Clean Goes Commercial by Melissa LaScaleia The existing clients of GermBustMy- Bins, the Myrtle Beach based trash and recycle bin-sanitizing company, have often inquired about that company’s capability to clean commercial dumpsters; they were unable to say yes…. Until now! “We’ve had a lot of requests to clean dumpsters,” says the owner …

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A Homegrown, Ridiculously Good Restaurant Group by Melissa LaScaleia Having grown up here, Jack Divine has always called Myrtle Beach home, and started the Divine Dining Group of restaurants in Myrtle Beach in the early 80s.  His first restaurant was the classic River City Cafe.  He followed it up with Ultimate California Pizza in the …

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Food Artfully Prepared in a Casual Environment by Melissa LaScaleia The Water Tree Cafe, run by Pennsylvania native Chef Gabi Mazzochetti, has been open since March 1 of this year in the Market Common. “I wanted to go to college for art,” Gabi says of her background, “and my parents directed me into the land …

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Computer Viruses Get the Boot With This Myrtle Beach Based Company by Melissa LaScaleia PC Pitstop is an American owned, engineered, produced, and operated antivirus software company with headquarters in Myrtle Beach, South Carolina.  Many people might recognize the founder and CEO, Rob Cheng, as the guy from TV and be surprised to know that …

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